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Brand guidelinesThe Migma brand experienceOur brandThe idea behind everything we make.How we speakComplex under the hood. Simple out loud.How we lookA world with a little more Migma in it.Our logoOne unmistakable mark. Space to be itself.Brand colorsPink is the signature. The palette is the brand.TypographyBig ideas. A distinctive voice.LayoutMake room for what matters.Art directionReal life. An unexpected point of view.MotionA little movement. A lot of feeling.Speaking of clearPlain language, practical rewrites, tone of voiceResourcesDownload logos, typography, fonts, colors, billboards, street ads and animationBlog thumbnailsBlog covers, product walkthroughs, roadmaps and platform updatesEmailsEmail showcase, welcome emails, feature announcements and product launches

Aa Bb Cc
Made to
stand out.

Migma Display / Bold & Bold Italic

Typography

Big ideas. A distinctive voice.

Our typefaces.

One voice with character. One that keeps things clear. Migma Display brings the personality; a simple sans serif makes the details easy to read.

Download font

Migma Display

AaBbCc
123&!?

BoldBold Italic

Supporting sans

AaBbCc
123&!?

RegularBold

Use Arial or Helvetica for brand copy and the system sans serif in our product. Reserve Migma Display for headlines, with the real italic cut for a little emphasis.

Give every line room.

Set headlines close enough to feel like one thought. Give paragraphs more breathing room. Start with these settings, then check the actual words at the size people will read them.

Make room
for good ideas.

Display size
80–160 px
Section size
40–72 px
Line height
95–105%
Letter spacing
−2% to −4%

Use two or three purposeful lines. Break at a natural pause, and scale the size down for smaller screens.

One voice. More ways to use it.

Let the same pairing travel from a campaign to a small announcement. Change the scale and the pace, while keeping a clear first read.

Migma

Less busywork.
More you.

A smiling woman wearing vivid pink sunglasses

Your good ideas. A little more time.

Campaign · Let the headline and image share the story.
Migma

Meet your next
favorite feature.

A small change to your day.
A big difference to your flow.

Make something good
Announcement · One headline, a little context, a clear action.

Find the right rhythm.

Alignment sets the mood. Start from a clear edge for everyday copy, center a short statement, or offset a few words for a more playful moment.

Migma

Make room
for what
matters.

Your good ideas. A little more time.

Our everyday starting point. Keep the headline, supporting copy, and action on the same left edge.

Color gives words a feeling.

Cream and Ink keep the message clear. Pink brings the energy. Use high contrast for small copy and save expressive color for the big words. Check readability at the final size.

Room to
think.

Ink on Cream

Made to
matter.

Cream on Ink

A little
bolder.

Ink on Pink

Good things
ahead.

Cream on Plum

Misuse

Keep our typography consistent and easy to read. Avoid these settings when working with Migma type.

Migma Display brings character to a headline. For longer paragraphs and small details, let our supporting sans serif do the work.

Don’t use Migma Display for body copy or longer text.

Too tight

Don’t make letter spacing too tight.

Too
loose

Don’t make letter spacing too loose.

Don’t
add new
fonts.

Don’t introduce other typefaces.

DON’T
SHOUT!

Don’t use all caps for a headline.

Don’t
right-align
copy.

Don’t right-align headlines or body copy.

Explore our
brand guidelines.