Big ideas. A distinctive voice.
Words with character.
Migma Display is our headline voice. Bold, compact, and expressive. Let it take up space. Use the italic cut for an occasional word that needs a little more feeling.
Aa Bb Cc
Made to
stand out.
abcdefghijklmnopqrstuvwxyz
0123456789 &!?@
Easy on the eyes.
Body copy uses our product’s system sans-serif stack. It stays familiar, fast, and readable on every device. Use regular weight for paragraphs, medium for labels, and bold only where it adds meaning.
Let the idea lead.
Make room for the good stuff.
One thought at a time. A comfortable line length. Space between ideas.
Clarity comes first.
Keep headlines short.
Aim for one idea over two or three lines. Break lines where the meaning naturally pauses.
Let paragraphs breathe.
Use a line height of about 1.5 and a measure of 45–75 characters. Avoid long paragraphs in all caps.
Protect the typeface.
Don’t distort, outline, or add effects to the letters. Use the real italic font rather than a synthetic slant.
