Emails by audience
Choose the audience whose context you know
Browse emails written for subscribers, new customers, and other customer groups.
Define the shared context
Use behavior, relationship, or expressed interest that meaningfully changes what the group needs from the email.
Change more than the greeting
Adapt the examples, benefits, offer, and next action to the segment instead of relying on a personalized name alone.
Respect the reason they subscribed
Keep the message aligned with the expectations, preferences, and frequency promised to this audience.
How specific should an email audience be?
Make it as specific as your useful customer context allows. A segment is valuable when it changes the content or offer you would send.
What if I know very little about the reader?
Use the source of the signup and recent interactions, then write a broadly useful message without pretending to know personal preferences.