Promotional emails
Before sending a promotional email
See how brands announce new products, present discounts, and run flash sales.
State the offer precisely
Put the product, benefit, discount, eligibility, and end condition in plain language where readers can scan them.
Support the decision
Pair the offer with the product details, proof, or comparison a reader needs to decide whether it is relevant.
Keep urgency truthful
Use deadlines or stock limits only when they are real, and place the qualifying details close to the main action.
What should a promotional email include?
Explain what is being offered, who it is for, what conditions apply, and what the reader should do next.
How many offers should one email feature?
Lead with one offer. Secondary products can support it, but they should not make the main value or action harder to identify.