Lifecycle emails
Choose the customer stage you need to move forward
Explore emails for different stages of a customer relationship, from first purchase to repeat business.
Use known context
Acknowledge what the reader has already seen, bought, or completed so the message does not restart the conversation.
Ask for a realistic next step
Move the reader one stage forward with an action that fits their current level of interest and commitment.
Connect the sequence
Make each email add new information and prepare for the next message rather than repeating the same pitch.
How is lifecycle stage different from email type?
Email type describes the message format or task. Lifecycle stage describes the reader's relationship with the brand when they receive it.
Can the same email serve two lifecycle stages?
Sometimes, but the proof, detail, and call to action usually need adjustment for what each group already knows.