Seasonal & holiday emails
Choose a season your audience recognizes
Find campaign ideas for Black Friday, Christmas, Valentine’s Day, and other seasonal occasions.
Plan around the real date
Work backward from shipping cutoffs, event dates, or offer deadlines so the email arrives when readers can still act.
Use relevant seasonal cues
Choose imagery and language that fit the audience and location instead of relying on decorative holiday references alone.
Carry the theme through
Connect the subject, opening, offer, product choices, and landing page so the campaign feels like one idea.
When should I send a seasonal campaign?
Send early enough for the reader to plan or purchase, then use later reminders only when they add a useful deadline, product angle, or update.
Does every seasonal email need a discount?
No. A guide, collection, event, service reminder, or thoughtful message can fit the season without a price promotion.