Emails by type
Choose an email type for the next step
Find examples for welcoming subscribers, recovering abandoned carts, and sharing news.
Start with one job
Decide what the reader should understand or do after this email, then remove sections that compete with that goal.
Match the reader's context
A first welcome, an interrupted purchase, and a regular newsletter each need different context, detail, and urgency.
Make the next step obvious
Use a clear heading and one primary action that follows naturally from the reason the email was sent.
How do I choose the right email type?
Choose the type that matches the event or reader need that triggered the message. If two goals are equally important, split them into separate emails.
Can one design work for several email types?
Yes, but change the content order, amount of explanation, and call to action for each job instead of only replacing the headline.