Email design styles
Choose a design style that serves the content
Compare minimalist layouts, dark palettes, and photography-led emails.
Set a clear hierarchy
Make the headline, supporting content, and primary action distinct at a glance on both desktop and mobile.
Protect readability
Check type size, contrast, line length, spacing, and text placed over images before adding decorative detail.
Design for email constraints
Use resilient layouts, useful alternative text, and a sensible reading order when images or advanced styles do not load.
How do I choose an email design style?
Start with the amount and kind of content, then choose a style that expresses the brand without making that content harder to scan.
Should every campaign use a different style?
Keep core brand signals consistent. Vary layout, imagery, or color when it helps distinguish the campaign or content.