Primary

October 2026

👋 Before They’re Gone: My 30% off faves for you! Polar bears, new rainbows, & more cozy picks email from Primary

👋 Before They’re Gone: My 30% off faves for you! Polar bears, new rainbows, & more cozy picks

Captured October 18, 2026Promotional

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September 2026

A message from our founders 💌 + 30% Off email from Primary

A message from our founders 💌 + 30% Off

Captured September 28, 2026Promotional

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August 2026

Wear what makes you happy 💛 Our fall adult collection is here! email from Primary

Wear what makes you happy 💛 Our fall adult collection is here!

Captured August 3, 2026Product launch

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Your Guide to Our *Newest* Arrivals 🐶👖🧥🪐 email from Primary

Your Guide to Our Newest Arrivals 🐶👖🧥🪐

Captured August 1, 2026Newsletter

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July 2026

Your One-Stop School Shop is Here! 📚🌈 email from Primary

Your One-Stop School Shop is Here! 📚🌈

Captured July 31, 2026Promotional

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LOTS on sale: Here's what to shop now📌 email from Primary

LOTS on sale: Here's what to shop now📌

Captured July 26, 2026Promotional

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Hi there, Our TWO big sales for summer + back to school are here. email from Primary

Hi there, Our TWO big sales for summer + back to school are here.

Captured July 19, 2026Promotional

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Psstt.. FALL NEW ARRIVALS are here 🎉 email from Primary

Psstt.. FALL NEW ARRIVALS are here 🎉

Captured July 17, 2026Product launch

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The "Only Pants He'll Wear" 👀 email from Primary

The "Only Pants He'll Wear" 👀

Captured July 17, 2026Promotional

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The Sweetest Sale of Summer 🍨 Up to 60% off deals are here! email from Primary

The Sweetest Sale of Summer 🍨 Up to 60% off deals are here!

Captured July 13, 2026Promotional

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Now 40-50% Off: Your Price Drop Roundup! email from Primary

Now 40-50% Off: Your Price Drop Roundup!

Captured July 12, 2026Promotional

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June 2026

ICYMI: The whole site is 30% off! email from Primary

ICYMI: The whole site is 30% off!

Captured June 30, 2026Promotional

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Red, White, Blue + Rainbow, Too ️‍🌈 email from Primary

Red, White, Blue + Rainbow, Too ️‍🌈

Captured June 16, 2026Promotional

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☀️ Summer checklist? Consider it done ✓ email from Primary

☀️ Summer checklist? Consider it done ✓

Captured June 16, 2026Promotional

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⭐ Up to 60% Off 5-Star Adult Styles ⭐ email from Primary

⭐ Up to 60% Off 5-Star Adult Styles ⭐

Captured June 11, 2026Promotional

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30% OFF 🏆 Sun-Safe Rash Guards 🏆 email from Primary

30% OFF 🏆 Sun-Safe Rash Guards 🏆

Captured June 10, 2026Promotional

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Just $13.50: Organic babysuit shorties in animal friends prints! 🦒🐢🐘 email from Primary

Just $13.50: Organic babysuit shorties in animal friends prints! 🦒🐢🐘

Captured June 9, 2026Promotional

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May 2026

Only til Mon 5/25📣 30% off EVERYTHING email from Primary

Only til Mon 5/25📣 30% off EVERYTHING

Captured May 19, 2026Promotional

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Red, White, Blue + Rainbow, Too ️‍🌈 (hurry, order soon!) email from Primary

Red, White, Blue + Rainbow, Too ️‍🌈 (hurry, order soon!)

Captured May 14, 2026Promotional

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Restocked! Sold-out Sesame Street tees are *finally* back 🧡💛💚 email from Primary

Restocked! Sold-out Sesame Street tees are finally back 🧡💛💚

Captured May 9, 2026Promotional

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It's Here Early: 30% Off Everything (limited time only!) email from Primary

It's Here Early: 30% Off Everything (limited time only!)

Captured May 7, 2026Promotional

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April 2026

All Their Favorites, On a Tee 🍦🍊🦈 email from Primary

All Their Favorites, On a Tee 🍦🍊🦈

Captured April 12, 2026Product launch

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☀️ Primary x Sesame Street Swim is Here! ☀️ email from Primary

☀️ Primary x Sesame Street Swim is Here! ☀️

Captured April 6, 2026Product launch

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The Spring Short Report 🩳 Stock up + save! email from Primary

The Spring Short Report 🩳 Stock up + save!

Captured April 4, 2026Promotional

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