Onboarding email examples & templates
An onboarding email helps a new user reach a useful product outcome. Focus each message on the next task and explain why completing it matters.
24 emails
How to guide the next onboarding step
Show current progress
Acknowledge what the user has already completed before introducing the next task.
Teach one action
Use a short explanation and direct link to the exact place where the task happens.
Offer a way through
Include help, an example, or support path for users who cannot complete the step.
Should one onboarding email explain every feature?
No. Sequence guidance around the few actions that help a new user reach value, then introduce other capabilities in context.
Make an example your own
Open a onboarding email to inspect its full design and source brand. Choose Remix to use it as a reference in Migma, then replace the brand assets, offer, and copy with your own. You can export your finished email from the editor.